Privacy Policy

Last Updated: January 1, 2025

Introduction

Privacy matters. When you're dealing with a DUI charge, the last thing you want is your personal information floating around the internet. We get it. That's why dui.guide takes protecting your data seriously. This policy breaks down exactly how we handle your information when you use our site.

We've written this in plain English (no legal jargon, we promise). If you have questions after reading through it, just reach out. By using dui.guide, you're agreeing to what's outlined here. If something doesn't sit right, you can always contact us or simply choose not to use the site.

1. Information We Collect

1.1 Information You Provide Directly

Here's what we collect when you choose to share it with us:

  • Submit attorney consultation request forms
  • Use our tools and calculators (BAC calculator, deadline checker)
  • Contact us via email or contact forms
  • Subscribe to newsletters or updates
  • Interact with our AI assistant
  • Create an account or register for services

Categories of personal information collected may include:

  • Identifiers: Name, email address, phone number, IP address
  • Location Data: State, county, city (for providing relevant information)
  • Case Information: Arrest date, case details you choose to provide
  • Communication Records: Emails, form submissions, chat logs

1.2 Automatically Collected Information

Like most websites, we automatically track some basic information when you browse around:

  • IP address and approximate geographic location
  • Browser type, version, and language preferences
  • Operating system and device type
  • Referring website URL
  • Pages visited, time spent, and navigation patterns
  • Device identifiers and screen resolution
  • Cookies and similar tracking technologies

1.3 Cookies and Tracking Technologies

We use cookies to remember your preferences and understand how people use the site. Nothing sneaky here - check out our Cookie Policy for the full scoop.

2. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal data based on:

  • Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications)
  • Contract Performance: Where processing is necessary to provide services you requested
  • Legitimate Interests: Where processing is necessary for our legitimate business interests (e.g., improving our services, fraud prevention)
  • Legal Obligations: Where processing is required to comply with applicable laws

3. How We Use Your Information

Here's what we actually do with your information (spoiler: we're not selling it to random companies):

  • Provide Services: To operate and maintain the Website, including personalized content and recommendations
  • Communication: To respond to your inquiries and send service-related communications
  • Inquiry Forwarding: To forward your inquiry to attorneys listed in our directory when you request legal help
  • Personalization: To provide location-specific information and deadlines
  • Analytics: To understand how users interact with our Website and improve functionality
  • Security: To detect, prevent, and address technical issues and fraudulent activity
  • Legal Compliance: To comply with applicable laws and regulations
  • Marketing: To send promotional communications (only with your consent)

4. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in our Privacy Policy. Contact information is typically retained for 2 years unless you request deletion. You may request deletion of your data at any time by contacting us.

Specific Retention Periods:

  • Attorney Inquiry Submissions: 2 years from submission date
  • Contact Form Submissions: 1 year from submission date
  • Newsletter Subscriptions: Until you unsubscribe
  • Website Analytics: 26 months (Google Analytics default)
  • AI Chat Conversations: 30 days (for service improvement)
  • Account Information: Until account deletion request

We may retain certain information longer if required by law, to resolve disputes, or enforce our agreements.

5. Local Storage (Browser Data)

Important: Your personalization preferences (state, county, days since arrest) are stored locally in your browser using localStorage. This information:

  • Never leaves your device
  • Is not transmitted to our servers
  • Is not shared with third parties
  • Can be cleared by you at any time by clearing your browser data

6. How We Share Your Information

We're pretty protective of your information, but there are a few specific situations where we might share it:

  • Attorney Directory Inquiries: When you submit an inquiry form, we may forward your contact information and case details to attorneys who have purchased directory listings in your area. This is a core function of our paid directory service. We do not sell your information - attorneys pay flat monthly fees for listings, not for your personal data.
  • Service Providers: With third-party vendors who perform services on our behalf (hosting, analytics, email services, payment processing)
  • Legal Requirements: When required by law, court order, subpoena, or government regulation
  • Safety and Rights: To protect the safety, rights, or property of dui.guide, our users, or others
  • Business Transfers: In connection with any merger, sale of assets, financing, or acquisition

We do not sell your personal information to third parties for their direct marketing purposes.

7. Your Privacy Rights

7.1 Rights for All Users

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate information
  • Deletion: Request deletion of your personal information
  • Opt-Out: Unsubscribe from marketing communications at any time

7.2 California Residents (CCPA Rights)

If you are a California resident, you have additional rights under the CCPA:

  • Right to Know: Request disclosure of the categories and specific pieces of personal information collected
  • Right to Delete: Request deletion of your personal information
  • Right to Opt-Out of Sale: We do not sell personal information
  • Right to Non-Discrimination: We will not discriminate against you for exercising your rights

7.3 EEA/UK Residents (GDPR Rights)

If you are located in the EEA or UK, you have additional rights under GDPR:

  • Right to Rectification: Correct inaccurate personal data
  • Right to Erasure: Request deletion (“right to be forgotten”)
  • Right to Restrict Processing: Limit how we use your data
  • Right to Data Portability: Receive your data in a machine-readable format
  • Right to Object: Object to processing based on legitimate interests
  • Right to Withdraw Consent: Withdraw consent at any time
  • Right to Lodge a Complaint: File a complaint with your local supervisory authority

To exercise any of these rights, please contact us. We will respond to your request within 30 days (or 45 days for CCPA requests if an extension is needed).

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards such as Standard Contractual Clauses to ensure your information remains protected.

9. Data Security

We implement appropriate technical and organizational security measures to protect your personal information, including:

  • SSL/TLS encryption for data in transit
  • Encrypted storage for sensitive data
  • Access controls and authentication
  • Regular security assessments
  • Employee training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. Third-Party Links

Sometimes we'll link to other websites that might be helpful. Just heads up - once you click away from dui.guide, their privacy rules apply, not ours. Always worth checking their policies if you're sharing any personal info.

11. Children's Privacy

This site is for adults dealing with DUI charges - we don't target or knowingly collect information from anyone under 18. If somehow we've got info from a minor, just let us know and we'll delete it immediately.

12. Analytics and Advertising

We use Google Analytics to understand how visitors use our Website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

13. Do Not Track Signals

Some browsers let you turn on "Do Not Track" - we haven't set up our site to respond to that signal yet. But you can definitely control cookies through your browser settings if you want to limit tracking.

14. Changes to This Privacy Policy

Privacy laws change, and so do websites. If we need to update this policy, we'll post the changes here and update the date at the top. For big changes, we might send you an email. It's worth checking back occasionally to see if anything's changed.

15. Contact Us

Questions about any of this? Want to delete your data or exercise your privacy rights? Just drop us a line - we're here to help.

For GDPR-related inquiries, you may also contact your local data protection authority.